Brand identity
Ten years since its founding, New York City FC asked itself what it would take to reach the upper echelons of MLS clubs and New York City teams. Our approach was to develop a visual and verbal identity that embodied the relentless hustle and eclectic spirit of the city.
Studio: Gretel
Role: Design Intern
Responsibilities: Iconography design, custom brand pattern development,
multi-platform applications, and brand guideline documentation